Herbal hair dye, millet laddus and herbal soaps are attracting people on the second day of the Aayush Expo organized by the Madurai District Tiny and Small Scale Industries Association (MADITSSIA).
A total of 48 stalls were placed in the sixth edition of the expo. A four-day expo aimed at promoting traditional medicine has stalls of all the five elements of AYUSH – Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.
Expo chairman K. Raja Murugan says, “The main purpose behind the exhibition is to bring awareness to the public as well as create awareness about the benefits of reverting to our ancient form of medicine.”
There were a large number of stalls on herbal cosmetic products such as Bhringraj hair oil, aloe vera soap, organic hair dye and herbal face masks. There were also stalls promoting lemongrass, black cumin powder and herbal green tea packs as weight loss products.
Stall owners say the exhibition serves as a platform to showcase their products to the public. “Last year we realised sales of ₹1.8 lakh. This year, within the first two days, we have sold products up to around ₹40,000,” says M. Dhanasekaran of The Indian Medical Practitioners’ Co-operative Pharmacy.
There are also seminars on a variety of topics, including how to deal with autistic children through traditional medicine that occurs during the expo.